Blog 1

According to the text book, publc relations is the management of relationships between an organization and the publics that can affect its success.

Wikipedia says that Edward Bernays defined PR as "a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. "

They also said "according to two American PR professionals Scott M. Cutlips and Allen H. Center, "PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication".

Wikipedia established its own definition of PR calling it an art and science of managing communication between an organization and its constituent publics to build, manage and sustain its positive image.

After researching a few different definitions of Public Relations, I can not say that any of them are wrong. With every job and organization involved in the PR industry, a PR practitioner's job duties will be different and therefore, their goals will be different. I think that to have one set defintion for PR is almost impossible. If I had to define it, I would combine all of these defintions to say that PR is communicating with publics that directly and indirectly affect the company by speaking and listening to improve the overall success of the company.